Is cold outreach really as daunting in medical device sales as it seems? Omar Khateeb, a seasoned expert with over a decade in the industry, shatters common misconceptions and introduces powerful strategies for turning cold calls into fruitful relationships. In this insightful episode, Omar draws parallels between effective social media engagement and traditional sales tactics to reshape how we think about connecting with new prospects.

In this week’s episode, sponsored by Physician Growth Accelerator, Omar Khateeb returns again to dive deep into the nuances of modern sales techniques. We discuss the art of transforming cold calls into warm opportunities using strategic communication and personalized engagement and provide actionable tactics for MedTech professionals.

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What we discuss in the episode:

• Rethinking cold outreach: It's not just possible, but necessary for growth in medical sales.
• Effective communication: How to craft email subject lines and content that engage and convert.
• The role of perseverance and personalization in building relationships with potential clients.
• Utilizing social media as a strategic tool for brand building and lead generation in the med tech sector

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