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Podcast episode about neuroscience in sales

Harnessing Neuroscience to Drive MedTech Team Performance

Episode:
184
October 28, 2024
|
Zed Williamson

How frequently do you consider the underlying psychology that drives your team's dynamics and overall performance? What if you could tap into this deeper understanding to not only foresee potential issues but also to foster a more collaborative and innovative environment? Exploring these aspects of business psychology might be the key to unlocking higher efficiency and effectiveness within your team.

In this week’s episode, sponsored by the Physician Growth Accelerator, Rhiannon Gallagher, a seasoned business psychologist, delves into the intricacies of business psychology and team optimization. We discuss the critical role of communication in making team interactions more effective and how different psychological safety levels within a team can dramatically influence its success. We also explore how individual team members' primal responses to certain stimuli can affect team cohesion and productivity.

What we discuss in the episode:

  • The often overlooked discipline of business psychology
  • The practical application of psychological insights in medical sales scenarios
  • How to engage various parts of the brain during sales pitches to maximize impact
  • How to ensure messages are received as intended

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