Sales and marketing are supposed to collaborate in the pursuit of a shared goal. But there are many tales of lacking respect in the industry. Salespeople grind daily only to have marketers change the narrative around how to close more deals. So how can MedTech companies unleash a more collaborative approach that generates more revenue?

In this week’s episode, sponsored by Alpha Sophia, Omar Khateeb returns for a third time to challenge the status quo in the MedTech industry. During the interview, we dissect the disconnect between sales and marketing and invite professionals to explore new strategies for commercialization and product adoption in the modern era. We also discuss the unique challenges of behavior change and the importance of setting realistic expectations.

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Tune in for more on:

• The dynamic between sales and marketing in MedTech
• The power of dynamic and engaging content through digital channels
• The significance of qualitative wins
• Industry-wide reluctance to embrace new strategies
• How to overcome the challenges associated with behavior change

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