We’re taught that referral networks are the lifeblood of private practices, but what happens when they’re not enough?

Jeremiah Jorgensen, a physical therapist with practices based in the Midwest, recently sat down with us to share his story. Like many specialty practices, Jeremiah found that his relationships with just a handful of referral sources had begun to completely define his business.

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Rather than continue at the mercy of others, he took back control of his patient flow, scaled strategically, and dodged a high-volume tidal wave after the pandemic hit. We discuss how practices can responsibly manage their medical office teams as they scale, what it takes to reach a patient population that isn’t already self-selected, and why “brand” should take a backseat in their growth-driven strategy.  

In this episode, you’ll learn:

• Why specialty practices end up at the mercy of their referral partners in the first place
• How to leverage social media algorithms to reach new audiences and attract new patients
• How to help set realistic expectations for growth and avoid staff burnout
• Why specific, experiential patient marketing messaging trumps general “head-to-toe” slogans
• Why aligning with the right business partner—e.g., a savvy accountant—makes all the difference

Plus, we explore the diminishing returns of community involvement as a marketing strategy.

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